Undifferentiated rooms drive price competition, and renovation isn’t a clear solution
Problem
Standard hotel rooms lack clear differentiation
Hotels are heavily dependent on price competition through OTAs
Traditional renovations are costly, disruptive, and uncertain in driving direct bookings
Partnership enhances room value without major renovations or upfront costs
Solution
Divein transforms standard rooms into premium 'Artstay', creating clear differentiation and new appeal
We actively collaborate on joint marketing and sales initiatives to drive direct bookings and reduce reliance on OTA-driven price competition
Divein fully funds and executes the IP room conversion at zero CapEx to the hotel, operating on a simple revenue-share model
Values We Deliver To Business Partners & Customers
COST SAVINGS
DIVE IN GROUP
company info
basic info
CEO
Changyun Jeong
FOUNDED
2019
HEADQUARTER
Seoul, South Korea
WEBSITE
key partners
Kolon
Skypark Hotel
Hotel Korea and Varies (Korea)
Fringe holding group(FRANCE)
yun@diveinart.kr
PHONE
+82 10 6769 8008